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That Church Podcast
Part 2: Facebook Advertising with Andrew Riis and Richy Hirtle
January 12, 2017 That Church Conference, LLC

Welcome in to That Church Podcast where we help Digital Communicators Tell The Best Story The Church Has To Tell. Today’s episode is part 2 of a 2 part podcast with Andrew Riis And Richy Hirtle with Reach Out Marketing. http://www.reachout-marketing.com We’re on the topic of doing FB Ads the right way - Wait til you hear what they said about the ad we had running at the time we we recorded this episode. It’s kinda embarrassing. Be sure and check out out San Diego Workshop, January 17th https://thatcc.com/conference/sandiego/ We’re going to be at The Rock Church with a room full of church communications folks doing what we do best, Helping Digital Communicators Tell The Best Story The Church Has To Tell. It’s a one day Intensive Workshop. Our Speakers are JAY KRANDA - Online Pastor at Saddleback Going From Online to Offline: Church Online Best Practices SAM HOOVER How To Connect Social Media to a Bigger Story MAGGIE BARRAGAN - Social Media Manager at The Rock Church & MEI LING NAZAR - Public relations rock star Public Relations & The Church: Engaging With Your Community ANTHONY MILLER - Pastor of Communications at Saddleback Marketing and Communications in the Church We will be broadcasting the entire day via Livestream on thatcc.com brought to by our friends at Tithly, the innovators in church giving. Be sure and check them out at http://get.tithe.ly. And that stream will be up for a few days afterwards. The cost for the Live Stream is $149. You and your entire team can watch and soak in what our speakers will be delivering in the room. During the podcast we tell you how to get $50 off the Livestream access. What's coming next? Chicago Workshop - April 25th Soul City Church https://thatcc.com/conference/chicago/ Nashville Workshop- July 14th at Cross Point Church https://thatcc.com/conference/nashville/ Atlanta Conference- Sept 26 and 27 https://thatcc.com/conference/ Today’s episode is part 2 of our 2 part conversation with Andrew Riis and Richy Hirlte with Reach Out Marketing http://www.reachout-marketing.com 11:45 mark: Link to our Rick Rolled post https://thatcc.com/blog/no-more-buildings 13:18 mark: Call To Action is critical 15:05 mark: The importance of a Landing Page for Ads 17:00 mark: The ad is the LAST thing you create in a campaign, NOT the first 17:35 mark: “Ad Set” Level defined 18:15 mark: Don’t spend so much on an initial ad. Run a cheap A/B test. 18:55 mark: How to Double your reach with a simple tweek 20:20 mark: Run as many $20 ads as you can and change 1 variable in each 20:45 mark: Run different images 21:00 mark: Never touch your ad in the first 24 hours 22:55 mark: Retargeting...When and Why 23:15 mark: Facebook Pixel Defined 24:34 mark: Van’s brain exploded 28:00 mark: Mailing Postcards versus doing an Ad 32:14 mark: Relevance Score 35:50 mark: Building a Custom Audience based on your email list 36:11 mark: Create a Lookalike Audience 38:25 mark: Our Ad Meets Its’ Demise 38:59 mark: Van gets a little too excited about a Mailchimp Import button 39:40 mark: We hire Andrew and Richy and give them ALL OUR MONEY 41:25 mark: http://www.reachout-marketing.com

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